What people sometimes don’t realize is that you really are putting the effort, the development resources, the time and everything else that you need to make a new game into what might be one feature into a pre-existing IP like this.” Miniclip’s history Subway Surfers has an environmental focus. He added, “If you look at Subway, from three years ago to what it is today, it is a very different game. But now finally we are ready to meet the market again with new games this year,” Gredal Nørvig said.
So we have we’ve killed some projects back in the day. We have one title and soft launch and we have other things that are hitting the app stores relatively soon. “We’ve had different teams working on activities that we are eager to announce to the market very soon. “We believe that we can bring people together, even if it’s just a casually, even if it’s just a snack in between meetings, or in between school sessions,” Gredal Nørvig said.Ībout half of the company’s staff focuses on adding more features for the game and to extend play times with live operations. “Subway Surfers has continued to be a successful mobile game for millions of fans worldwide, year after year.”īy operating on this scale, Sybo had some very big ambitions. “We are so thankful for the vision, expertise, and execution from Mathias and the whole SYBO Team, who have strengthened Subway Surfers both creatively and commercially during this past decade,” said Sybo cofounder Sylvester Rishøj Jensen, in a statement. Their short film gave birth to Subway Surfers, which they further co-developed with Kiloo, a Danish games publisher. Sybo got its start in 2010, founded by Danish animation school graduates Sylvester Rishøj Jensen and Bodie Jahn-Mulliner. Miniclip’s numbers, by the way, are now bigger than Roblox’s, thanks to Subway Surfers. That is achieved squarely by what Sybo and the team are doing now with Subway Surfers.” The biggest game Subway Surfers is just about 10 years old. 1 thing, and our entire vision and purpose is to be the world’s most popular games company. We prioritize audience engagement as our No. “There are just a handful of those, like Angry Birds, and as a single game we know Subway Surfers is the biggest. “Sybo is one of the jewels of the mobile gaming industry in terms of an IP generated from a mobile-first game,” said Choudri. Overall, Miniclip will have something like 70 million daily active users, Saad Choudri, Miniclip’s CEO, in an interview with GamesBeat. MetaBeat will bring together thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 4 in San Francisco, CA. What’s really important for us is finding a partner who saw where we wanted to go and could enable our journey there.” With the consolidation happening in the market, and all the increased user acquisition budgets, all the things happening around us, they wanted to explore what that it could mean, if we could find the right fit or the right home for Sybo going forward.
“We’ve had a very nice ride and over the last couple of years have seen the teams running very fine by themselves. The founders have been really proud of what they managed to accomplish with Subway Surfers becoming the largest game, seeing how the market kept downloading, how the players kept loving, how the fans kept coming,” Gredal Nørvig said. While he isn’t talking about the purchase price, as both companies are private, Gredal Nørvig said it is the biggest deal in European mobile games this year. He credited the efforts to focus on live operations to keep players coming back. In the last 18 months or so, Subway Surfers has seen its daily active users rise from around 15 million to 20 million a day to now 30 million or so a day, said Sybo CEO Mathias Gredal Nørvig, in an interview with GamesBeat.